The power of a good tagline

48 Comments

Topics: Commuting, Signs    

White work van To help you get your work-week off to a productive start, we’ve got a business-related post for you today.

Whilst crawling south along the A34 over the weekend, heading towards Newbury and stuck in a traffic jam, I noticed the following van in the lane next to me. What immediately caught my attention was the tagline painted on its back doors. And even though I haven’t decided yet whether I like it or not, I have to admit that it’s done what it was supposed to do: catch my attention and make the company name stick in my brain. Heck, I’ve even checked out the company website already. Tagline creators: give yourself a pat on the back for a job well done.

Our business sucks but it's really picking up

(Note: For any of you concerned about the safety of taking photos on the motorway, please know that traffic was at a standstill due to a crash on the opposite side of the motorway.)

Posted 18 Aug 2008

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Comments

48 Responses to “The power of a good tagline”

  1. Shefaly on August 18th, 2008 7:05 am

    Another masterpiece! :-)

  2. Shefaly on August 18th, 2008 7:07 am

    Oh and it does remind me of an old line that Electrolux used to use; I recall having come across it in some discussion on international ad campaigns during my MBA. The line is:

    Nothing sucks, like Electrolux.

  3. Liam on August 18th, 2008 7:58 am

    Hi Shefaly – Exactly! It borders the line of respectability/acceptability. Not that crude really, but something we might be shocked to hear our mothers say. I guess that’s why it sticks in the brain.

  4. Quirky Indian on August 18th, 2008 2:03 pm

    That is a smart one….there are actually two smart, relevant lines combined to make one great tagline. Hats off to whoever thought of that!

    Cheers,

    Quirky Indian
    http://quirkyindian.wordpress.com

  5. Liam on August 18th, 2008 6:32 pm

    Hi QI – Yep, it is really good, isn’t it. I wonder if someone in house came up with it, or if it was dreamt up by a consultant …

  6. Conall on August 18th, 2008 8:08 pm

    If that was a consultants idea, I bet that was a tough one to sell to the client, or really even to bring up as deliverable…

    Consultant: “Here is the tagline you’ve just paid us thousands of pounds to create. Hope you’ve got a sense of humor!”

  7. Liam on August 18th, 2008 8:10 pm

    This just in via from one of our readers via email:

    In response to your blog today, I thought I would share this link:

    http://www.herniamovers.com/

    I saw the truck in Milwaukee a few years ago, and remember their slogan well: “The Potentate of Totin’ Freight”, as if the name alone was not memorable enough.

  8. JP on August 18th, 2008 10:05 pm

    Ha! Like it.

  9. JP on August 18th, 2008 10:06 pm

    BTW – that couch in the upper righ hand corner of the screen. Yeah, thats from COLUMBUS OHIO baby!

  10. Liam on August 18th, 2008 10:28 pm

    @ JP -

    Well, I think you’re the first on chickenmonkeydog to give a shout out to Columbus, so right on there. Go Ohio! Or something like that anyway …

    As for the photo of the couch, you can see it in a larger format on the photos page of this blog.

  11. Shefaly on August 19th, 2008 7:15 am

    Would they move a stationery store? ;-)

  12. Liam on August 19th, 2008 5:15 pm

    Hi Shefaly – Not if it were stationary! Ha-ha! Great one!

  13. CheekyMonkey on August 23rd, 2008 8:45 pm

    Talking about impactful taglines, this comes to mind:

    Viagra – the quicker pecker upper

    with obvious reference to Bounty(TM), the brand of strong paper towels.
    Sadly, the marketers of Viagra didn’t quite find that tagline useful enough.

  14. Liam on August 24th, 2008 8:04 am

    Hi CheekyMonkey -

    Maybe the Viagra people were worried that given that Bounty is for cleaning us household messes, they didn’t want to overly-associate their product with that concept. Could bring about concerning brand-confusion.

  15. Super Duper Souper : chickenmonkeydog on April 22nd, 2009 9:52 am

    [...] we totally agree. What a great sign! What a great name. It really sticks in the head – and the design of the sign itself lends itself to the quality of presentation. Congrats to [...]

  16. I’m a sucker for you : chickenmonkeydog on June 15th, 2009 6:05 am

    [...] at chickenmonkeydog, we like straplines (or tag lines) that work. We especially like witty and slightly edgy [...]

  17. A clumsy marketing attempt at addressing : chickenmonkeydog on January 8th, 2010 12:05 pm

    [...] more? For more of our thoughts on marketing and taglines, consider The power of a good tagline, Super Duper Souper and I’m a sucker for [...]

  18. hasere ilaclama on September 29th, 2010 5:11 am

    my dude’ll like this ;)

  19. Nuckles on November 7th, 2010 3:40 pm

    People with your views are few and far between, keep it up!

  20. Jordan on November 12th, 2010 8:35 am

    The crash was caused by someone else who was taking picures of awesome taglines, I’d bet.

  21. Aronov on December 2nd, 2010 5:02 pm

    este post es excelente, justamente lo que necesitaba saber, muchas gracias.

  22. Pflug on December 3rd, 2010 7:36 am

    Fine, thanks for this article. I gona bookmark it and digg to my amigo

  23. Lightford on December 25th, 2010 11:01 pm

    Greetings, I can definitely respect your blog here, however I have a slightly different opinion. At any rate have a good holiday.

    Thanks!
    Lou

  24. Kallenbach on January 1st, 2011 2:55 pm

    Pretty good article

  25. Liam on January 5th, 2011 6:33 am

    @ Kallenbach,

    Thanks for the in-depth and thought-proving review. Very helpful indeed.

  26. Bunger on February 15th, 2011 2:05 am

    Hey, really awesome article!

  27. Liam on February 27th, 2011 8:59 am

    @ Spammers leaving comments on this post:

    Here at chickenmonkeydog, we realize that this particular post does quite well in some search engine listings. As you might be able to ascertain here, we are not looking for opportunities to accept spam comments. We prefer genuine, on topic and intelligent additions to the conversation here.

    Thank you!

  28. Cantrelle on April 6th, 2011 2:18 pm

    Meh, this blog sucks…

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    On the plus side its really not gonna be difficult boycotting the trash they have an decided to release.

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