One of the five a day?!

10 Comments

Topics: Daily Life, Drinks    

The British government has been pushing a health-focused regimen over the past few years, aimed at encouraging people to eat five portions of fruit and vegetables a day.

So, is this Coca-cola’s attempt to cash in on that campaign?

Can of coke

Come on, really!! Who is Coke kidding?! Do we really buy Coke because it is a ‘sparkling soft drink with vegetable extracts‘? No! We love it because it has loads of sugar (7 teaspoons per can of soda!) and is jack-full of caffeine.

In today’s economy, I can’t blame Coke for giving the whole vegetable approach a go, but geez, even with that in mind, it seems a pretty flimsy claim.

Posted 19 Jan 2009

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10 Responses to “One of the five a day?!”

  1. Tazeen on January 19th, 2009 5:33 pm

    hahahaha

    whatever sells

  2. Meaghan on January 19th, 2009 8:03 pm

    I was eating some Port Wine Cheese spread this weekend (Kaukauna to be precise) and noted that it is made from “Grade A” cheese. It made me wonder, do you think the producers of products that are say Grades B or lower advertise the same way? Or, can you even get a Grade B or Grade C rating on food? Is Grade A the only rating, and if so, why advertise it?

  3. Liam on January 20th, 2009 12:30 am

    @ Tazeen -

    In a bear market, any and all sales approaches accepted … Ha-ha!

    @ Meaghan -

    I’m not 100% sure of this, but I seem to recall that there are lesser grades of cheese that would become ingredients in other products. For example, cheese flavoured crackers and the like wouldn’t require top quality – or Grade A – cheese to meet its needs.

    So, to answer your question, your cheese spread was demonstrating that it was using top quality cheese to make its spread.

  4. Conall on January 20th, 2009 4:37 am

    I think Coke is trying to make its way into the very elite “food pyramid of champions” with this clever ploy.

  5. Meg on January 20th, 2009 8:01 pm

    @ Meaghan and Liam

    There are in fact strict requirements for each grade of a food. I know this is true because I had to read the Grading Manual for Canned Fruit Cocktail for work once. I have a copy if anyone is interested!! (I also think those are all available online)

  6. Liam on January 20th, 2009 9:20 pm

    @ Meg -

    Thanks for confirming that I was right. I like you. Please come visit and leave similarly supportive comments often.

  7. Meaghan on January 21st, 2009 1:05 am

    Then, is it possible to find Grade B foods somewhere — not that I would want to eat them, but just because I do not think that I have ever seen this before.

  8. Meg on January 21st, 2009 7:45 am

    @ Meaghan

    Liam is right again. For dairy products, only the top grade is used at the retail level. However, all grades may be used in wholesale trade.

  9. Liam on January 21st, 2009 8:08 am

    @ Meg -

    Right on, girl! Tell her I am right.

    @ Meaghan -

    Do you now see how I am ALWAYS right? Ha-ha!

  10. Meaghan on January 22nd, 2009 12:10 am

    So, then it is not possible for me to go somewhere, and purchase grade B or C cheese as such. Disappointing!

    And, Liam you just think you are always right. Ask your wife!

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