Olympic Subterfuge

Consider the marketing campaign of one of the biggest and most visible official sponsors of the London 2012 Olympics:

EDF Energy Olympics billboard

The strapline at the bottom of the billboard reads: Do something for the team on Green Britain Day.

EDF Energy Olympics billboardNow consider that EDF Energy is a subsidiary of Électricité de France, a French power company that was wholly owned by the French government as recently as 2004. In fact, even though Électricité de France is now a limited-liability corporation, the French government still owns 80% of the company.

Am I the only own who sees the irony here?

P.S. Yes, the London 2012 logo is still ugly. Hasn’t grown on me at all.

Leave a Reply

Your email address will not be published. Required fields are marked *